In the USA in 1954 there was a milkshake machine salesman named Ray Kroc. Ray received an order from the McDonald brothers’ hamburger outlet in California and was impressed by their company ̵ Read more [...]
Hospitality & Catering Category: McDonald's
In the USA in 1954 there was a milkshake machine salesman named Ray Kroc. Ray received an order from the McDonald brothers’ hamburger outlet in California and was impressed by their company – the menu was simple and cheap but the hamburgers were good; the fries were made in-store; and the shakes were thicker than usual.
Ray made them an offer. “Let me open new McDonald’s stores and I’ll give you half of one per cent of the gross sales for the use of the name and the idea.”
The McDonald’s brothers accepted and Ray opened his first store in Des Plaines, Illinois. He began to build the business by granting franchises to local entrepreneurs. By 1960, he’d opened 200 restaurants throughout the USA. In 1961 he bought the McDonald brothers’ share of the business for $3 million and in 1965 the company became the McDonald’s Corporation. Today, McDonald’s has more than 36, 000 restaurants in over 119 countries.
Back in 1971, we opened our first restaurant in the Sydney suburb of Yagoona. Today there are over 970 McDonald’s restaurants across Australia and we employ more than 100,000 people across our restaurants and management offices.
With close to two million of you coming through our restaurants every day, it’s our priority to maintain your trust and integrity. To do this we make sure our customers and employees receive the respect they deserve. Through honesty, hard work and outstanding quality, service, cleanliness and value (QSC&V) we make sure that our restaurants are up to the standard you deserve.
Our corporate values appear in everyday working life and guide our strategic direction and corporate planning.
We place the customer experience at the core of all we do
We are committed to our people
We believe in the McDonald’s System
We operate our business ethically
We give back to our communities
We grow our business profitably
We strive continually to improve
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