Starbucks

Starbucks has always been a place where you can find the world’s best coffees. But in 1971, you would have had to travel all the way to our only store in Seattle’s historic Pike Place Market.

1970s

The first Starbucks opens. The name comes from Herman Melville’s Moby Dick – a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle.

1980s

Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. He’s right – after trying lattes and mochas, Seattle quickly becomes coffee-crazy.

1990s

Starbucks expands beyond Seattle, first to the rest of the United States, then the entire world. After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company.

2000s

The Starbucks phenomenon continues. Our first store in Australia opens in July 2000 at Hyde Park in Sydney, NSW.

2010s

In March 2011, Starbucks marked its 40th year and celebrated by rolling out a new logo. The new logo has a simplicity and elegance designed to launch Starbucks into the next 40 years with a fresh new style.

Aside from extraordinary coffee, Starbucks has made a business out of human connections, community involvement and the celebration of cultures.

We’re committed to upholding a culture where diversity is valued and respected. So it’s only natural that as a guiding principle, diversity is integral to everything we do.

At Starbucks we define diversity in the form of an equation.

Diversity = Inclusion + Equity + Accessibility

Inclusion: human connection & engagement

Equity: fairness & justice

Accessibility: ease of use & barrier free

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