The Subway Story The story of the Subway brand started more than 50 years ago when Dr. Peter Buck, a nuclear physicist, changed the life of a college student with a few simple words, “Let’s open a submarine sandwich shop.” It was Peter Buck that gave college freshman Fred DeLuca the idea to open a submarine sandwich shop to help pay his tuition. Peter provided an initial investment of $1000, and a business relationship was forged that would change the landscape of the fast food industry and the lives of thousands. The partners opened their first restaurant in Bridgeport, Connecticut, where they served fresh, affordable, made to order sandwiches. The popularity of the sandwiches and the brand continued to grow over the decades but one thing remained the same and that was their core values and principles: a) Always provide exceptional service to your valued guests b) Provide the highest quality menu items at a price everyone can afford and enjoy c) Keep operating costs low and ensure you have great systems in place and never stop improving. These early principles continue to serve as the foundation for Subway restaurants around the world. Today, the SUBWAY brand is the world’s Read more [...]
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Nando’s
We love spicing things up at Nando’s and our new look does just that. It comes all the way from Southern Africa – the place our very first restaurant opened back in ’87. Filled with vibrant colours, incredible patterns and interesting mixes of old and new, this new African design pays homage to our roots in a fresh, exciting way that’s packed with heat and a lot of heart! Just because our cockerel, Barci, is getting older, doesn’t mean he has to age. Quite the opposite! We thought this was the perfect opportunity to give him a bit of a nip and tuck and we reckon he’s looking a whole lot younger. We’ve taken out the leaves and refined the logo, placing him with another Nando’s favourite – a PERi-apostrophe; further strengthening the bond between chicken and PERi-PERi. When we looked at refining our quirky Nando’s font, we were once more inspired by the tradition of sign-writing in Southern Africa. So, we asked Marks Salimu – a South African sign-writer and talented artist to help us out. Marks hand-painted all our letters and characters onto wooden panels and these were made into our new, refined font. In search of a Read more [...]